PROJECT PROFILE
URAN is a literary coffee brand that takes its name from Urania, the goddess of astronomy in Greek mythology and one of the MUSES of poetry. Inspired by this iconic name, the brand is committed to creating a unique coffee experience for customers that inspires inspiration and creativity. The brand hopes that every cup of coffee is an artistic enjoyment, the pursuit is not only the taste of satisfaction, but also the touch of the soul.
BRAND GRAPHICS
The auxiliary graphics of the brand are refined geometric shapes formed by lines and superimposed to form the utensils and processes used in the production of coffee. These lines interweave, geometric shapes like constellations in the starry sky, outline the coffee brewing process, each line represents the brand's pursuit of pure and natural.
